As part of a Christmas promotion we sent “Fake” Christmas postcards to a small number of restaurant prospects advertising our “demo” restaurant “Arch Restaurant”. We did this to show what you can do with Table Wow in terms of marketing and tracking the results.
The trick with offline promotions like this is to get people online so that they book with you.
So on the front of the postcard we added a QR code and a short booking code (gobook.us/arch). All our customers get a short booking code and this is an easy way that can be used to tell someone where to book online.
The QR code can be scanned and the system can then track any booking made from the there so you can measure real results.
Of course as this was not a real restaurant on the back we explained that fact and have a short message about the Table Wow vision on shaping the future of bookings.
If you think you might be interested in this for your restaurant please get in touch.